Vision statement: “Int  Brands Group's aim is to meet the various needs of the retailers every day by marketing and selling branded products of consistently high quality. The confidences that customers have in our brands is a result of our company’s many years of knowledge in marketing, research, and development, as well as continuity – customers relate to this and feel they can trust our products”.

In particular, they envision to Lead a dynamic, motivated and professional workforce – proud of our heritage and positive about the future.

Meet the needs of customers of all ages – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality.

Deliver shareholder value through profitable long-term growth, while continuing to play a significant and responsible role in the social, economic, and environmental sectors of the Netherlands and the world.